Written, directed by and starring John Turturro, Fading Gigolo is a subtle, charming comedy making an observation about the entanglements of sex and love. It could be due to the age of the cast in the film, but there is a tender treatment of the relationships portrayed, bringing out raw honesty. The premise is rather simple: Murray (Woody Allen), a rare bookseller, literally “pimps out” his close friend Fioravante ( Turturro), a florist, for a threesome since his business is going under. After a successful venture, the two friends partner up.