According to a study by the NFIB and American Express last year, nearly two-thirds of online shoppers (65 percent) are likely to seek out small, independently owned retailers. This helps unique products from small brands compete right alongside products from larger, well-known brands."It's so important for small businesses to be recognized in order to compete with big businesses," says Lisa Burginger, founder of Qubits Toy, Inc., a company that makes colorful building sets for kids. "For our company, it's our busiest time of the year."

Wells Fargo, which has been the largest small business lender for the last 11 years, also announced their goal of lending $100 billion to small business by 2018. Wong said that this is an aggregate goal for all businesses, South Asian and otherwise, but that Wells Fargo has resources meant specifically for Asian business owners. “We host several financial seminars and workshops, across the Wells Fargo footprint, that partner specifically with Asian chamber associations and trade associations,” said Wong.