A 2D cutout of a lamb spins down onto a plain green screen while the narrator says: “It’s a lamb.” The same thing happens twice more. Then the whole sequence repeats again, only this time, the narrator says “One, two, three,” as each lamb lands. It’s boring. It’s repetitive. But when the same babies who watched Baby Einstein were shown this, their eyes tracked the arrival of each lamb, suggesting that they were engaged and following it.

Peter Link is a legendary composer, dexterous lyricist, and eminent music producer and artistic director who resides in New York City.   He has worked on Broadway, in television, on films, and he has also composed for the ballet. Link has been nominated for two Tony Awards and sold millions of records. He is the CEO and director of Watchfire Music. Link recently spoke with Highbrow Magazine about his career, his passion for inspirational music, and how a young Alicia Keys once helped his son to learn to play the piano.