travel industry

Is the Travel Industry Taking Self-Service Too Far?

Christopher Elliot

Annette Johnson thinks the travel industry is taking self-service too far. She's watched airlines drop their phone support and add fees for airport check-ins that use a human agent. Some air carriers are even tearing out their kiosks and prodding passengers into using a phone app at the airport. "It feels like you're being punished if you need a little help," says Johnson, a travel advisor.

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