Peter Stocker

Restaurants Must Forge a Path of Innovation and Ingenuity to Retain Customers

Peter Stocker

An approach to bringing a newness model to market for fast-casual and quick-serve restaurants would be to follow a seasonal model. A hybrid that might follow natural seasons but could also be based on campus seasons or even sports seasonality. This model could also realize a bit of practicality and sustainability by reuse of seasonal, visual assets. Similar to a reoccurring stage theater production or department store visual inventory, as a season ends, it is replaced with last year’s package.

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