betty crocker cookbooks

Betty Crocker: Why Generations of American Women Identified With a Fictional Character

Elizabeth A. Blake

Published this year, for her 100th anniversary, the Betty Crocker Best 100 reprints all of Betty’s portraits and tells the story of her invention. Rather than using the logo that appears on contemporary products, the front cover returns to the quirkier script of the early Betty, and the “personal” note at the opening of the book reminds readers that “it’s always been about recognizing that the kitchen is at the heart of the home.”

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