Published this year, for her 100th anniversary, the Betty Crocker Best 100 reprints all of Betty’s portraits and tells the story of her invention. Rather than using the logo that appears on contemporary products, the front cover returns to the quirkier script of the early Betty, and the “personal” note at the opening of the book reminds readers that “it’s always been about recognizing that the kitchen is at the heart of the home.”

Baking has become a strong theme on social media. The #BakeCorona hashtag has taken off and #QuarantineBaking has over 65,000 posts. Research suggests there are likely benefits from engaging in cooking. The psychosocial benefits of baking have been shown to include boosts in socialization, self-esteem, quality of life, and mood. Cooking with children may also promote healthy diets. By providing and sharing food with other people, baking may strengthen social relationships and make us feel closer to our loved ones. This may explain why it’s become so popular in these times.

A classically trained chef from the Washington D.C. area, who also lived and cooked in France and once worked at the renowned L’Auberge Chez Francois,  Segal’s philosophy centers around the easy access, culinary joy – and above all – diverse and delicious tastes of food. In her cookbook (also named Once Upon a Chef), published in April 2018 to much acclaim, foodies can discover 100 easy-to-follow, family-friendly recipes that won’t break the bank.